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They sell direct to consumers so they are making rods that compare to the $400-$600 rods in the market but they are keeping their prices between $200-$300 by cutting out distributors and retailers
Editors Note: We updated our Backpack Coolers guide on May 15, 2026, with two freshly vetted picks the RovR TravelR 24L and BrMate MagPack 24-Can plus field test data, Bottom Line summaries, and signposts to help you choose your best portable cooler pack
Here are some links to pick up the hooks I use out of my tackle box
The Boosts fast line retrieval and ultra-smooth drag were universally praised as was the clean, yet vibrant design
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